Understandably, Marvel and Disney are reaching for a younger actor for the role, but I really dobt that those 18-49 women should be the marketing department’s target. Rather, the target audience ought to be 4 generations of American men aged 7 to 70 that Marvel ought to be aiming for. That, and the fact that 25 year-old Evans will have to go up against 46 year old Robert Downey, Jr., Chris Hemsworth and Samuel Jackson in ‘
‘ (2012) and make it somehow appear that they are peers.
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